TSPRA members honored with 2012 Star Awards

TSPRA members honored with 2012 Star Awards
Posted on 02/21/2013

AUSTIN (February 21, 2013) – Texas School Public Relations Association (TSPRA) members from across the state received honors from the association for their outstanding work in education communications earning Gold Star, Silver Star, Bronze Star, Best of Category, Certificate of Merit, Crystal Commendation and/or Platinum awards. The awards were announced at TSPRA’s annual Star Awards Celebration held February 20, 2013 at the Omni Bayfront Hotel in Corpus Christi Texas during the association’s 51st annual conference.

This year the Waco Independent School District won the top Platinum Award for its entry "Enroll Online Registration". A full list of winners is available here.

Each year, TSPRA recognizes communicators in school districts, education foundations, education associations and organizations for their work in print and electronic media categories. There are 45 main categories covering various media such as newsletters, programs, posters, reports, image/identity packages, photography, writing, graphics, video, electronic presentations, mobile apps, campaigns and web sites. Larger, more comprehensive projects and special programs are entered in one of seven Crystal Commendation categories or the Platinum Award category. The Platinum Award honors a year-long project that exhibits the highest standards of excellence in all facets according to research, analysis, communication and evaluation.

TSPRA Star Award 2012This year, 983 entries were received. For the first 45 categories, the entries are divided into three divisions based on the number of students the district, foundation or organizations serves - under 10,000 students; 10,000 to 30,000 students; and over 30,000 students. Independent judges, not affiliated with TSPRA, evaluate and score each entry based on its own merit. Bronze, Silver and Gold Stars are awarded based on set criteria. Finally, the judges review their highest scoring Gold Star winners and select a Best of Category for each division in each of the 45 categories.

Crystal and Platinum entries are not split into divisions and there is only one winner Crystal winner in each category. For the first time, judges were permitted to award a Certificate of Merit to Crystal entries that deserved some recognition, although not the main award. The Crystal categories are: Bond Elections; Parent Involvement/Volunteer Programs; School/Community Partnerships; Staff/Student Recognitions; District/Association Special Events/Celebrations; Foundation Special Events/Celebrations; and Foundation Annual Campaigns. No Bronze, Silver or Gold Stars are awarded in the Crystal categories.

Of the 983 entries this year, the judges awarded one Platinum Award, one Platinum Certificate of Merit, five Crystal Commendations, eight Crystal Certificates of Merit, 97 Best of Categories, 499 Gold Stars, 318 Silver Stars and 115 Bronze Stars. Since TSPRA members enter only their best work, it is not uncommon for there to be very few entries that do not earn any type of award.

The Texas School Public Relations Association (TSPRA) is a nonprofit, professional organization dedicated to promoting public schools through effective communications. TSPRA, an award winning chapter of the National School Public Relations Association (NSPRA), was chartered in 1962 and incorporated in 1977. With more than 850 members, TSPRA is comprised primarily of public information and communications professionals who serve the public school districts and education organizations of Texas. The membership also includes superintendents, administrators, principals, web/technology/electronic media and graphic professionals, education foundation executive directors and their boards, association executive directors, school consultants, vendors and others who support public education in the state. TSPRA provides professional development, resources and networking opportunities for members and others in the education community.

For additional information contact the TSPRA state office at 512-474-9107; info@tspra.org

Awards Presented to Waco ISD

Category 7 - Programs

SILVER

  • 2012 H-E-B Celebrity Cook Off Program
    • Amber George

Category 8 - Invitations/Announcements

SILVER

  • H-E-B Celebrity Cook Off Ticket
    • Amber George
  • SURPRIZE PATROL: Racing Past A Million
    • Amber George

Category 9 - Posters

GOLD

  • District Drive 2011: Knocking Out Budget Shortfalls
    • Amber George
  • Let’s Peace it Together
    • Mary Senter

Category 11 - Non-English Speaking Audience

GOLD / BEST OF CATEGORY

  • Calendario Escolar 2012-2013
    • Mary Senter

Category 12 - Annual Report

BRONZE

  • 2010-2011 Waco ISD Education Foundation Community Report
    • Amber George

Category 21 - Photo - Other Subjects

SILVER

  • Snaggletooth
    • Mary Senter

Category 24 - Published Print Ad

GOLD

  • Fired Up! 2012 H-E-B Celebrity Cook Off
    • Amber George

Category 29 - Video - Special Interest/Feature Series

GOLD / BEST OF CATEGORY

  • iCivics-The Baylor Model
    • Jesse Botello, Dale Caffey & Mary Senter

Category 30 Video - Promotional/Marketing

GOLD

  • Drop Back In To School PSA
    • Jesse Botello, Amber George & Dale Caffey
  • Waco ISD H-E-B Celebrity Cookoff 2012 PSA
    • Amber George, Jesse Botello & Dale Caffey

CATEGORY 39 - Web Site

BRONZE

  • District & Campus websites
    • Skip Filgo, Dale Caffey, Mary Senter, Jesse Botello & Amber George

CATEGORY 41 - Marketing Campaign

GOLD

  • Drop Back In To School
    • Dale Caffey, Amber George, Jesse Botello, Mary Senter & Skip Filgo

CATEGORY 42 - Foundation Campaign

GOLD

  • Knocking Out Budget Shortfalls
    • Amber George (Waco ISD Ed. Foundation)

CATEGORY 53 - (Overall)

PLATINUM AWARD

  • Waco Independent School District Enroll Online Registration
    • Mary Senter, Amber George, Skip Filgo & Dale Caffey